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AI in Digital Marketing

Artificial Intelligence Definition of AI Artificial intelligence is a field of science concerned with building computers and machines that can reason, learn, and act in ways that would normally require human intelligence or involve data whose scale exceeds what humans can analyze.  AI is a broad field that encompasses many different disciplines, including computer science, data analytics and statistics, hardware and software engineering, linguistics, neuroscience, and even philosophy and psychology.  How AI is Transforming Digital Marketing in 2025 In 2025, AI is transforming digital marketing by making campaigns smarter, faster, and more personalized. Marketers now utilize AI tools to analyze customer behavior, predict trends, and deliver targeted ads that enhance engagement. Chatbots powered by AI handle 24/7 customer queries, while AI-driven SEO and content tools help brands improve their search engine rankings. With real-time analytics, businesses can optimize thei...
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Build Your Career with Fortitude Institute of Technology

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     In today’s competitive world, having the right education and skillset is the key to unlocking career opportunities. With industries evolving rapidly, there is a growing demand for professionals who are not only academically qualified but also practically trained. That’s where Fortitude Institute of Technology  steps in. Located in Ko ttayam , Kerala, this prestigious institution is a hub for quality education, hands-on training, and career-focused programs designed to help students and professionals alike build a successful future Why Fortitude Institute of Technology is the Right Choice 1. Industry-Relevant Courses Fortitude Institute of Technology offers a wide range of   c areer-focused diploma and certification programs  in high-demand sectors. Some of the most popular courses include:       Digital Marketing Certification Course       Diploma in Logistics and Supply Chain Managemen t       Diploma in Ai...
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Social Media Marketing

SMM-Social Media Marketing It is used social media platforms like Facebook, Instagram, TikTok and websites to promote a product or service to increase sales and target audience. Social Media Marketing Strategy Step 1: Set social media marketing goals that align to business objectives.  Step 2: Learn everything you can about your audience.  Step 3: Research the competition.  Step 4: Conduct a social media audit.  Step 5: Set up accounts and improve existing profiles.  Step 6: Find inspiration. Facebook Marketing Steps Log into Facebook. Click Create a Page .  Select Business or Brand (If you’re not already logged into your personal account, you’ll be prompted to log in or create a personal account). Fill in the name of your business, your business’s category, and other contact info. Read the Terms of Service and click Get Started. 5. Upload a high quality Profile Picture that speaks to what your business is all about. Add/Upload a Cover Photo :Image ...
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SEO Optimization Techniques for higher Ranking

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  SEO Optimization Techniques  B oth on-page and off-page optimization techniques, such as keyword research, optimizing title tags and meta descriptions, utilizing header tags, creating a user-friendly URL structure, optimizing content, building quality backlinks, and leveraging social media platforms, you can enhance your website's . 1.On-Page SEO On-page optimization refers to the various factors you can control on your website to make it more search engine friendly. Keyword Research:  Keywords are the foundation of SEO. You need to identify relevant keywords and phrases related to your website’s content and integrate them into your content. Use tools like Google Keyword Planner or Ubersuggest to find the most popular and relevant keywords. Title Tags:  The title tag is the HTML tag that tells search engines what the page is about. Ensure that your title tag is relevant to the page’s content and includes your primary keywords. Meta Descriptions:  The meta desc...
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Top 7 Search Engines

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    Search Engines What is a search engine? A search engine is a software system designed for users to systematically locate data on the world wide web for unique details listed in a textual web search query. Essentially, search engines serve as filters for the abundance of data available on the internet. They allow users to find information that is of real interest or importance quickly and easily, without the need to wade through various irrelevant web pages. There is no fixed page limit and a super-fast setup with full customization is included. Google, Bing, Baidu, Yahoo, which are the most important search engines...                                                                                           ...
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